About Us

Our bracelets reveal the true essence of nature and its positive energy through carefully selected, natural gemstones.

With every bracelet sold, we give back to a local charity, creating a meaningful connection between beauty, purpose, and positive impact.

Each piece is created with a clear intention — to inspire mindful, powerful women to TO BE HER NOW, and to evoke a feeling of strength, self-confidence, and inner power through every design.

Founded by Robyn Murray, who is also the founder of Robyn Real Jewels. The brand is deeply rooted in a love for travel, culture, and artisanal craftsmanship. Growing up in the multicultural city of Cape Town and later traveling through India, Bali, and Sri Lanka, Robyn discovered traditional silversmithing techniques and ancient knowledge about the healing properties of natural gemstones. These experiences form the foundation of every bracelet.

Each bracelet is crafted with mindfulness and intuition, bringing together ethical sourcing, fair trade, and conscious design — always in harmony with our responsibility to the planet. Through a primarily digital distribution model, we focus on quality over quantity, while also supporting local communities.

With every bracelet sold, we give back to a local charity, creating a meaningful connection between beauty, purpose, and positive impact.

Inspired by Robyn’s personal journey from Cape Town to Switzerland, shaped by motherhood and adventure, every bracelet invites you to weave your own story into ours — and to wear the magic that already exists within and around you. ✨💎